NuYu

In October 2018, Arcapita acquired a majority stake in NuYu, a leading chain of women-only boutique gyms in Saudi Arabia. NuYu offers internationally certified trainers, state-of-the-art equipment, and high quality fitness classes in a premium environment. The chain of boutique gyms is at the forefront of a global shift in tastes and preferences within the fitness industry, which is driving heightened interest in boutique concepts, and away from traditional “big box” gyms. NuYu was founded by a local fitness enthusiast and a qualified personal trainer, with an objective of bring western style boutique fitness centers to Saudi Arabia.

Investment Type

Private Equity

Region

Middle East

Investment Date

October 2018